Specialist shows to be removed from Fire

Ofcom has approved a format change request from Fire Radio to drop all specialist programming.

The station had to provide at least 12 hours of specialist shows per week, but the regulator said the change wouldn’t change the station’s core music proposition.

Just last year the station was granted permission by Ofcom to reduce specialist programmes from 44 hours per week to 12.

Ofcom said the overall programming on the station is already specialist, so was happy to drop the requirements. “We do not believe that the removal of specialist music programming hours from an output that is itself specialist music in nature along with the specified genres of ‘dance, soul and related contemporary genres’ will substantially alter the overall character of Fire Radio’s service.” Ofcom said.

Fire is now owned by Celador Radio and has moved from its base in Bournemouth to Celador’s HQ in Southampton. It also has a new logo.

Existing Character of Service:

A MUSIC-LED SERVICE PRIMARILY TARGETTING 15-34 YEAR-OLDS, WITH APPROPRIATE SPEECH CONTENT TO APPEAL TO YOUNG LOCAL LISTENERS.THE MUSIC WILL BE ‘RHYTHMIC CONTEMPORARY’ FEATURING DANCE,
SOUL AND RELATED CONTEMPORARY GENRES. IDENTIFIABLE SPECIALIST PROGRAMMES FEATURING MAJOR CLUBLAND GENRES WILL AIR FOR AT LEAST 12 HOURS PER WEEK.

Proposed new Character of Service:

A MUSIC-LED SERVICE PRIMARILY TARGETTING 15-34 YEAR-OLDS, WITH APPROPRIATE SPEECH CONTENT TO APPEAL TO YOUNG LOCAL LISTENERS. THE MUSIC WILL BE ‘RHYTHMIC CONTEMPORARY’ FEATURING DANCE, SOUL AND RELATED CONTEMPORARY GENRES.

Posted on Thursday, August 14th, 2014 at 2:19 pm by RadioToday

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