UKRD’s Kings Lynn station KLFM wants to become indispensable to its local community.
The station has appointed journalist Emily Bull as Community Editor to work even closer with local charities and not-for-profit organisations.
Emily reads the news each morning on the Adam Newstead Breakfast show. She will be staying on air in the mornings and then getting out and about across West Norfolk and Wisbech fundraising, hosting events.
She says: “KLFM has massive reach out into our local community. We have the contacts, the skills, and the drive to do something really special. We are pretty convinced that we could raise a hefty amount of money if we put our minds to it. Meanwhile there are struggling local groups doing great work but with none of the above. The solution is obvious really.”
KLFM gives away £1,500 worth of airtime each month as part of their Charity of the Month initiative and also delivered almost 2000 Christmas presents in December to sick and underprivileged children across the area as part of its annual toy appeal.
Managing Director Darren Taylor says it’s not enough though: “I think the power of radio and KLFM in particular is enormous, and while we’ve done a lot over the last few years, there’s always more we can do”.
The station will also be properly launching its Charitable Trust ‘KLFM’s Cash In the Community’ after a first auction at Easter last year. It will raise money and then distribute it to local good causes and those in need around the local area.
Emily adds: “KLFM’s Cash In the Community will bridge that gap and really help to make this part of the world a better place.”