Radio ad writing competition open to students

An advertiser has launched a competition to help give creative and marketing students a foot in the door by writing its new radio commercial.

National Accident Helpline, which provides personal injury advice, wants a new ad to promote its ‘Stop Nuisance Calls’ campaign. The firm’s inviting entrants to submit a script for a 30 second radio ad, with the winner having their commercial produced and aired on local radio stations.

The winning entry will be voiced then produced by MediaCityUK-based studios On the Eighth, who’ll provide mentoring to the budding writer. Runners-up will get the chance to have their entry critiqued.

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The competition will be judged by Beth Powell, National Accident Helpline Marketing Director, and Alistair Ross, Creative Partner at agency The Gate. Beth said: “As the market-leading advertiser in our sector, we understand the power of advertising and we’re keen to share some of our knowledge with the next generation of marketing professionals. This initiative offers entrants an amazing opportunity to have their work critiqued and produced by industry experts before being played out live on radio.”

Alistair added: “National Accident Helpline have the most recognisable brand voice that champions the underdog. It’s no surprise to me, then, that they support young talent looking to break into the advertising industry, giving them a platform to have their creative voices heard through the medium of radio. I’m thrilled to be involved in the judging.”

You have to be 16 or over to enter and entries need to be in by 8th June 2015 via the Creating Waves website, which has a creative brief available to download.

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