Dream 100 to move from Essex to Suffolk

Anglian Radio’s Dream 100, based in Colchester has been granted permission to leave the County of Essex and share premises with Town 102 in Suffolk.

Dream 100 broadcasts to the principal towns of Clacton, Walton, Frinton, Harwich, Wrabness, Manningtree and Mistley and was previously known as Mellow 1557. It’s current base is on the very edge of its TSA. Town 102 is in a different Ofcom “Approved Areas” (Essex and Anglia), but the station makes a point that the two areas have a lot in common.

“Whilst Colchester might be in Essex, it has a greater affinity with the Anglia region, and is not ‘Essex’ in the sense of metropolitan Essex like Chelmsford, Basildon, Romford and Southend. Colchester to Clacton is 15 miles. Colchester to Ipswich is 15 miles. Ipswich to Clacton is 25 miles. These are very common commuter work routes and locations in the North Essex / South Suffolk area,” the station says.

The move has been sparked because the landlord of Dream’s current location has given them notice to be out by the end of June because the building is being sold for a residential development.

Anglian says the character of the Dream 100 service will not be affected by the proposed change. “Dream 100’s departure from its present address to co-locate with Town 102 will not narrow the range of programmes by independent radio services available to persons living in the area. The same programmes would continue to be broadcast on Dream 100.”

Dream 100’s local news already comes from the News Hub at the studios of Town 102, and is only required to run hourly at peaktime weekdays and peaktime weekends but it currently being over-delivered. Also, the station says its commitment to localness is enhanced by the introduction of a full-time Dream 100 Street Team, carrying out promotional activity in the licensed area on a daily basis.

“The proposed sharing of premises between Dream 100 and Town 102 will enable a reduction in the amount of overheads spent on non-programming items. It will therefore represent a genuine material contribution to the safeguarding of local output and the future viability of both station licences,” the station said.

(c) Google
(c) Google
Posted on Tuesday, June 2nd, 2015 at 1:23 pm by RadioToday

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