Zest Liverpool to launch on DAB digital radio
A new digital radio station is launching on Merseyside this Easter Monday called Zest Liverpool.
The station says it will play a mix of upbeat classics and lively tracks along with the best of the current releases, from studios in the city. It officially starts at 8am on April 17th, on the MuxCo Wrexham, Chester and Liverpool multiplex.
Zest is the brainchild of North West entrepreneur Phil England, who says: “In the last few years, many of the great local Liverpool stations have turned into outposts of national brands and whilst they clearly know their audience, some listeners feel a sense of loss. We’ll be bringing back a more locally focused feel.
“Zest is a positive station. No presenters lamenting how good it used to be in their day. We’re even considering banning rain from the weather forecasts for the first three months!
“The key for us is to make a local station Liverpool can be proud of. For advertisers, we’re making radio affordable again. We’ve already had a high level of interest in our launch package.”