ABSOLUTE: 78% of audience now on digital

25/10/2012 - 00:08 | 3 Replies More

The Absolute Radio Network has seen a drop in listeners this quarter, but digital listening is at an all time high.

Together, all stations come in under the 3m listeners mark – even though Absolute Radio 60s, Absolute Radio 70s, Absolute Radio 90s and Absolute Radio 00s all posted record high audiences this quarter. As a network, the group has seen a year on year increase of 103,000.

The main Absolute Radio station is down quarter on quarter and year on year, but did enjoy a record high last quarter. Chief Operating Officer, Clive Dickens isn’t worried: “This summer quarter has been impacted by an unprecedented summer of BBC dominated sport. Our priority is long-term growth, and the Absolute Radio Network is up, once again, year on year.”

Absolute Radio continues to lead the way in digital listening with 78% now on digital, compared to an industry average of 31%.


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Category: RAJAR News

  • Flat Cap

    Quite an obvious one I would have thought.
    I listen to Absolute Radio and their 80′s & 90′s stations on DAB in the car.
    I would not listen to 1215mw when I can listen to good quality sound on fm.

  • David

    78% now on digital, compared to an industry average of 31%. They may as well give up on 1215khz am ???.

  • Derp

    Given that the majority of their stations are only available on digital platforms, isn’t this to be expected? What proportion of the audience listen on digital to the services that are broadcast on both analogue and digital?
    You might as well say that Smile Sussex has 100% of their audience on digital.

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