Trash Can Radio, the DAB and online service, is changing its name during daytime hours on digital radio.
The move is to attract more advertisers to the service, with station management saying the name Trash Can is putting potential sponsors off.
A new station, Radio Nirvana, is now operating from 7am till 7pm on the DAB multiplex it broadcasts on in Surrey/South London, then overnight it will switch back to Trash Can.
Trash Can Radio will continue to operate “trashy” music 24 hours a day online.
Mike Spenser, Head Honcho says: “Our new programs (on DAB radio) will gradually replace during the daytime, some, but not all for the moment at least, the programs you may be used to. But for sure from 7pm till 7am absolutely Trash Can Radio will be on air, on the same DAB station, but called Radio Nirvana.”
Trash Can Radio launched on DAB in October last year.