Radio X will launch on September 21st with commercial partners O2 and Gillette on board.
O2 will sponsor the Chris Moyles Show, continuing on from its sponsorship of the XFM Breakfast Show. O2 will also sponsor a series of nationwide live music events taking place at O2 venues across the UK including London, Manchester and Glasgow to celebrate the introduction of the new national Radio X.
Gillette will sponsor the rest of the day and have an on air campaign running during The Chris Moyles Show from the Radio X launch for three months.
Stephen Miron, group CEO at Global, said: “I’m proud that Global is launching Radio X today and that we’re able to bring a completely new national music and entertainment property for 25-44 year old men to the market. Radio X will be a one of its kind radio station and the first time the commercial sector has catered for this hard to reach group. We’re excited about working with our clients and agency partners to connect them with this audience through Radio X. Our investment in a national platform, an unbeatable talent line-up and a heavyweight advertising campaign speaks to our ambition for the brand.”
Tina Koehler, brand manager, Gillette Northern Europe, P&G, said: “We are very excited to partner with Radio X for the launch of the station. As a brand, our ambition is to continue to talk to men through touchpoints which are relevant to them with a meaningful message and we feel like Radio X will give us a great opportunity to do this.”
Radio X will launch right across the UK on Monday September 21st at 6.30 am with a new multi-million pound national advertising campaign. Chris Moyles will hit the road with some of his favourite bands and artists to bring listeners across the country a series of exclusive live music events.