Digital Radio UK’s annual industry event Drive to Digital will take place on March 1st this year and celebrate the expansion of new stations launching.
It’s expected the majority of stations on the new national commercial multiplex will launch the day before, on February 29th, along with Global’s Heart extra.
The Secretary of State for Culture Media and Sport, John Whittingdale will be speaking at the event in what is his first appearance at a major radio industry event and he will be sharing his love of rock music with Planet Rock breakfast host Paul Anthony.
The event is being hosted by talkSPORT’s Colin Murray and will showcase the 18 stations being launched by the Sound Digital consortium on the D2 National DAB Networkas well as new digital launches from Global and the BBC.
Delegates will hear from Bauer’s Dee Ford talking about the new digital extensions of Magic and Kiss and from UTV’s Liam Fisher about the launch of Virgin Radio and the talkSport brand extensions.
There is an opportunity to meet some of the new digital stations on the D2 Network including 2 of the stations who will be broadcasting on DAB+ for the first time.
Also featured will be Global presenter Roberto highlighting the national launch of Heart extra on DAB and Radio 2’s Brett Spencer talking about the return of digital pop up station BBC Radio 2 Country in March.
The event will also have a car conversion focus with a keynote speech by Sir Hossein Yassaie CEO of Imagination Technologies, owner of Pure Radio, about their launch of 3rd generation digital car adaptors.
The event is being sponsored by Pure and held at the London Transport Museum at Covent Garden on the afternoon of 1 March. For those who can’t attend Drive to Digital, the event will be broadcast live on new industry online radio station inRadio.
Ford Ennals, CEO of Digital Radio UK said: “This is a massive moment for digital radio with an explosion of station choice on digital platforms and delegates can hear directly from the people making it happen at Drive to Digital: 2016. With over 40 national stations on DAB there has never been a better time to listen to digital radio, to buy a digital radio or get one in your car.”