Signal 1 announces major marketing push

Wireless Group station Signal 1 has announced a massive promotional marketing campaign as it gives away a £10,000 prize fund.

The News UK-owned station – the biggest in its local radio portfolio – says it will be advertising on bus shelters and buses, in cinemas, on social media, via The Sun newspaper’s website and with a direct mail shot to 340,000 homes.

The latest RAJAR figures show that in Q1/18 the station had a market share of 11.9%, with a reach of 249,000 listeners. This compares with 14% and 265,000 a year earlier.

In the last quarter, Signal 1 had added reach, hours and share though, with the recently-launched breakfast show adding 21,000 listeners in the first three months of 2018.

The ‘Cash Tracks’ competition will see 10 listeners each win £1,000 between 4th and 22nd June.

Commenting on the brand awareness campaign, Group Programme Director for Wireless Group’s Local Stations, Terry Underhill told RadioToday: “This extensive marketing campaign has been planned for some months. We launched our new breakfast show with Foxy & Emma during Q3 2017 and now is the right time to remind people know just how good Signal 1 is. People will be seeing Signal 1 just about everywhere for the next month.”

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  1. Simon Parton says

    Wonder if they will do the same for Signal 107 here in Telford?
    I doubt if many people around this area have even heard of the station as it has hardly any presence here at all.
    A shame because it is a good station.

  2. Mike says

    Reading the report above doesn’t help much as it gives no indication where the station is based. Never heard of it personally.

  3. Mike Rose says

    The RAJAR dip is because they un-necessarily changed a much loved breakfast show.

  4. Simon Parton says

    Yes that is very true.

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