ABSOLUTE: 78% of audience now on digital
The Absolute Radio Network has seen a drop in listeners this quarter, but digital listening is at an all time high.
Together, all stations come in under the 3m listeners mark – even though Absolute Radio 60s, Absolute Radio 70s, Absolute Radio 90s and Absolute Radio 00s all posted record high audiences this quarter. As a network, the group has seen a year on year increase of 103,000.
The main Absolute Radio station is down quarter on quarter and year on year, but did enjoy a record high last quarter. Chief Operating Officer, Clive Dickens isn’t worried: “This summer quarter has been impacted by an unprecedented summer of BBC dominated sport. Our priority is long-term growth, and the Absolute Radio Network is up, once again, year on year.”
Absolute Radio continues to lead the way in digital listening with 78% now on digital, compared to an industry average of 31%.