BBC WM has launched a new local digital service which aims to engage younger people in the run up to the General Election.
#brumvotes is focusing on the key issues that matter most to 18-30 year old voters in Birmingham by repacking WM content in a way that is more attractive to youngsters.
A brand new ‘pop-up’ local website to host #brumvotes content has launched at brumvotes.co.uk alongside social media feeds on Twitter, Instagram and Tumblr as well as a YouTube channel to distribute this content.
There are also plans to organise local activity to inform young people about the election and the key local issues.
Gareth Roberts, Head of Local Radio Development, says: “BBC WM already has an excellent track record in providing local political news and insight to older audiences in Birmingham. #brumvotes is about making that journalism relevant and useful to voters aged 18-30. Birmingham is one of Europe’s youngest cities and we hope #brumvotes gives thousands of first- and second-time voters the information they need before deciding where to put their cross on 7 May.”