UTV’s pop-up Christmas radio stations return
Signal Xmas, Pulse Xmas and The Wave Xmas radio stations are returning for 2015 on local DAB multiplexes.
They’ll air in Bradford, Stoke and Swansea from November 27th till December 27th at 128kbps in stereo.
Terry Underhill, Group Programming Director for UTV Media tells RadioToday: “It’s great that our stations will be the soundtrack to Christmas for our listeners again – the reaction last year was fantastic and confirms that our listeners are looking forward to sharing the magic of Christmas with us.”
Last year the three stations operated for six weeks before Christmas, and similar ‘Summer’ versions ran during the summer months this year.