talkSPORT takes the Premier League to Kenya
talkSPORT has reached an agreement with Radio Africa Group to bring live English Premier League audio commentary to fans in Kenya.
The deal covers the next three football seasons, starting with the remainder of the 2016/17 season, and will provide official live commentary in English and Swahili.
Radio Africa Group consists of six national radio stations, a national digital television platform with over 30 channels and a national newspaper. The company’s media brands include Kiss 100, Classic 105, Radio Radio Jambo, X FM, East FM, Gukena, The Star newspaper and Bamba TV.
Patrick Quarcoo, CEO of Radio Africa Group, said: “We are excited to be appointed as talkSPORT’s exclusive broadcast licensee for English Premier League in Kenya. Now our listeners can access the game whether at home, the office and in their cars on Kenya’s top radio stations. We also plan to deliver the commentaries direct to all mobile phones in Kenya so if you are not near a radio you can still stream the matches of your favourite team in English and Swahili.”
Jimmy Buckland, International Director, talkSPORT added: ““We’re really excited to bring the passion and excitement of the English Premier League to Kenyan fans through this partnership with Radio Africa Group. Radio has a unique ability to convey all the live drama of a 90-minute football match, and listeners in Kenya can now experience this via talkSPORT’s unique commentary and expert insight”.
As global audio partner of the Premier League, talkSPORT controls an exclusive package of international audio rights that allows the station to broadcast official live commentary of all 380 matches in any language to listeners around the world, outside of the UK and Republic of Ireland. The station has the rights until 2019.