UKRD launches network of 70s radio stations
Most of the UKRD local radio stations in England are to launch spin-off 70s stations including Sun 70s, Spire 70s and 2BR 70s.
The DAB and online stations are in addition to the group’s My Music Radio brand playing mostly 70s music, which will continue in North Yorkshire as an extra service from Minster FM, Stray FM and Yorkshire Coast Radio.
UKRD’s CEO William Rogers told RadioToday the company has learnt a huge amount about audience reaction, commercialisation and technological requirements over the last year, saying it is now ready to firm up the strategy and start offering more services to the local communities it serves”.
Each of the stations will market its own version of this service locally and will also be able to offer advertising opportunities to local businesses.
Pirate FM, which has launched a number of extra services on DAB in recent years, is also launching Pirate 70s. Content Director at Pirate FM, Tristan Hunkin, said: “Pirate FM already reaches more listeners than any other local station in our area every week. But we constantly listen to what our audience tells us they like and dislike. They’ve asked for more of artists such as Marvin Gaye, Rolling Stones and Queen. So now we’re launching a new radio station offering just that – and nothing but that.
“Pirate 70s will be aimed at all ages. We believe great music is great music whenever it was made and it’s no surprise more and more younger people are discovering classic songs that were recorded long before they were born. Pirate 70s will be a journey of discovery as much as a trip down memory lane.”
UKRD has also launched a musicals radio station recently, on DAB around London, called Encore Radio.