BBC Radio 1 celebrates 1 million YouTubers
Posted by
BBC Radio 1 celebrates 1 million YouTubers

BBC Radio 1 has reached the 1 million subscribers mark on YouTube – a number Greg James is particularly happy with.

The presenter recently went naked for a parody of Miley Cyrus’ Wrecking Ball video, which has had almost five million views since it went online in September.

“It’s really important that Radio 1 not only does really good radio stuff, but also does good videos too and to make sure that as many people as possible know about what we do. So if it means getting my bits out on a wrecking ball, then so be it – it was all worth it.”

The millionth subscriber signed up at 8.01pm on Sunday 19th January during Dan and Phil’s fully visualised Radio 1 show. Dan and Phil themselves were recruited after they became popular on YouTube.

The station says they are the first radio station with one million subscribers, and 55% of the network’s YouTube viewers are under the age of 24. The channel also attracts 35% of its audience from females aged 13 – 17.

Talking about the news, Ben Cooper, Controller of BBC Radio 1 and 1Xtra says: “Radio 1 has to find new ways of finding new young audiences for the BBC and the best way to predict the future of radio is invent it yourself.”



0 Comments Off 338 27 January, 2014 Station News Monday, January 27th, 2014

About the author

Roy Martin is Managing Editor and Founder of RadioToday. Follow him on Twitter @roymartin.

View all articles by Roy Martin
Please note our new policy on comments: If you have nothing positive or generally useful to say, don't say it. We actively delete insults, wisecracks and pointless bitterness. Think before you post. Thanks, have a nice day.

Looking for something else?

Related Posts

Student Radio Conference - April 20, 2015 at 9:00 am (University of Exeter)
IBI Radio Conference - April 28, 2015 at 12:00 am (Dublin, Ireland)
G Media Event - Better On Air - April 28, 2015 at 10:00 am (Royal Society of Medicine 1 Wimpole St W1U London)
VOX 2015 - May 16, 2015 at 12:00 am (Radisson Blu, East Midlands Airport)
RAJAR Q1, 2015 delivered to radio stations - May 20, 2015 at 10:30 am ()
More events