Capital FM sets the standard
BLOG: The staff at Capital FM are recovering from two sell-out concerts at the O2 Arena in London this weekend, as the station pulls off the Jingle Bell Ball for the second year running.
17,000 people attended the Arena each night to see dozens of leading names in music including Janet Jackson, JLS, Sugababes, Westlife and Lady Gaga.
The full line-up of acts were Janet Jackson, Ne-Yo, Dizzee Rascal, JLS, Alexandra Burke, Shakira, Alesha Dixon, Metro Station, Backstreet Boys, Flo-Rida, Esmee Denters, The Veronicas, La Roux, Agnes, Lady Gaga, Sugababes, Miley Cyrus, Taio Cruz, Chipmunk, Jordin Sparks, Westlife, Tinchy Stryder, Pixie Lott, The Saturdays, Noisettes and N-Dubz.
On Saturday, a Guinness World Record was broken as the audience members achieved the ‘Largest mass participation video game’ ever.
The Cadbury Dairy Milk interactive ‘Eyebrows’ game, saw the crowd control a visual game by waving their arms above their heads – using “Human JOYstick technology”. After watching the famous Cadbury Dairy Milk ‘eyebrow’ ad on a large screen, Rich and Kat, presenters of the evening show on 95.8 Capital FM and the Big Top 40, led the audience in recreating the ad, catching falling eyebrows, placing them on the children’s face and then making them break dance.
Both days of the event were hosted by Capital FM’s breakfast presenters Johnny Vaughan and Lisa Snowdon. The station broadcast live from the event for most of the weekend, and even hosted an exclusive version of the Big Top 40 chart show.
The Jingle Bell Ball supports Capital’s flagship charity, Help A London Child, with a donation being made from the proceeds of the event. It was heavily sponsored by Windows 7.