William Rogers achieved a lifetime ambition when he read the news on Harrogate-based Stray FM on Wednesday afternoon.
Presenter James Stanley introduced William on-air at 4pm as chief executive of UKRD, and if he got the intro wrong, he could be out of a job.
Interested to hear what a chief executive sounds like reading a news bulletin? Listen below:
Stray FM covers Harrogate and the Yorkshire Dales on various AM and FM frequencies after recently merging with Fresh AM and just yesterday launched a new FM transmitter on 107.8 MHz in Skipton.