DAB: All rise for Jazz and Rock
Digital stations Jazz FM and Planet Rock have both seen an increase in their RAJAR figures this quarter, as digital listening increases to 26.5 per cent.
Planet Rock is almost on 800,000 listeners whilst Jazz FM is just under the half a million mark.
Figures show digital reach is up by 2.5 million listeners since this time last year and almost half of all listeners listen to digital radio each week. Share of listening to DAB is up, by less than 1 per cent, whilst AM/FM is down 1.6 per cent.
The percentage of Adults (15+) who claim to own a DAB set at home has gone up from 34.5 to 38.2 in 12 months, meaning 19.7million adults now have access to a DAB receiver.
Interestingly, 19.9 per cent of BBC radio listening is via DAB compared with 13.2 per cent of commercial listening.
Ford Ennals, Chief Executive of Digital Radio UK, said: “The Q1 2011 RAJARs show continuing evidence of digital radio’s irresistible growth. Digital listening has grown to 26.5 per cent since last year, and 2.5 million more people are listening to digital radio every week.
"What is most encouraging is how listeners are responding positively to the BBC and Commercial Radio digital-only stations and the new national networks of Capital, Kiss and Smooth, which suggests there is much more growth to come.”
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