Audioboo tie-up for GMG Radio brands

Social audio platform Audioboo has announced a partnership with GMG Radio which will enable listeners to provide content for broadcast as well as use online.

The group’s Smooth and Real-branded stations will also use the sharing mechanism to easily put their own content out to audiences through channels such as Facebook and Twitter.

We’re told listeners will be invited to upload audio clips, complete with photo and location, to an Audioboo hosted moderation interface. From there the statons’ social teams will select the best user-generated content to be released for other listeners to hear – and make it available to GMG Radio’s programming and news teams.

Absolute Radio already use Audioboo’s moderation system and were also the first company to integrate the platform’s iOS plugin into their own apps earlier this year.

Mark Rock, founder and CEO of Audioboo said: “We’ve always been interested in working with radio stations to help them embrace this new era of social content. Working with GMG Radio is a fantastic opportunity – their brands are popular, well established and loved by audiences – and we are looking forward to offering those audiences new ways to listen to and interact with their favourite shows.”

Richard Lucas, Group Head of Digital at GMG, added: “This partnership will provide another opportunity for our listeners to interact with our stations. It’s a quick and easy way to share audio and pictures and we know it’s a service that our tech-savvy listeners will enjoy using. This partnership gives us access to some of Audioboo’s advanced professional features and will allow us to take a more innovative approach to listener interaction, while widening our social footprint.”