Darlington-based UKRD station Star Radio has thrown its weight behind Viking FM’s ‘Cliff is Cool’ campaign after reading about it on RadioToday.co.uk.
Earlier this week we told you how the Bauer station were playing more Sir Cliff Richard tracks after asking listeners what Christmas songs they wanted to hear.
Star NE Managing Director Mark Reason told us: “I decided that although Star and Viking are from rival radio groups, and we might have differing points of views about the future of radio and DAB, when it comes to the really big issues like playing Cliff Richard songs the industry should all unite! That’s why we’re pleased to back the campaign. Who’d have thought that Cliff Richard would bring the radio industry together? That’s the magic of Cliff at Christmas.”
The station says in the run up to Christmas over the next week they’ll be playing Cliff every hour and giving away lots of Cliff goodies. Like Viking, they’re also supporting the drive to get Mistletoe and Wine back in the charts.
Viking’s support of Cliff Richard followed a move by Absolute Radio 60s to ban the singer from their station’s playlist when it was launched last month.