Radio listening down one percent overall

Eighty-nine percent of the UK population tuned into radio each week during quarter 2 of 2012 – down just one percent since the previous quarter.

However, the share of all radio listening via a digital platform now stands at 31.5% compared to 26.9% for the
corresponding period last year and 29.2% for Q1, 2012.

More facts and figures for you – 46% of the population has tuned in via any Digital platform, and 21.8 million adults have access to a DAB receiver – up 8% year on year.

The share of all listening through digital television has seen a slight decline from 4.8% in Q2, 2011 to 4.7% this quarter.
Online share of all radio listening has increased to 4.6%, up from 3.2% in Q2, 2011 and 3.9% in Q1, 2012.

More people are also listening to the radio via mobile phones.

Posted on Thursday, August 2nd, 2012 at 12:00 am by RadioToday UK

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