Key 2 on AM and DAB rebrands as Key Radio

Manchester’s AM and digital station Key 2 – formerly known as Magic 1152 and Piccadilly – has had a slight name change as a result of the launch of Hits Radio.

The station, which shares all its programmes with the other Bauer ‘2’ network stations in England (except Radio City 2), has become Key Radio.

Speaking on the RadioToday Programme podcast in April, Bauer’s Group MD of the Hits Radio Network Graham Bryce told us: “In the short term it’s going to stay as it is. I think obviously we’ll drop the 2 because that doesn’t make sense when you don’t have a 1, so it’ll be called Key Radio. It’s not going to change its brand in the short term.”

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