UKRD station Star Radio North East has told all of its local advertisers that they will benefit from a free radio ad every time England score in the European Championships.
The deal applies to all new and existing clients.
“We really wanted to have some fun with the Euros” said Star North East Managing Director Mark Reason. “We’ve got plenty of stuff on air like the breakfast show’s ‘Tom’s Tombola’ but we also wanted something great for our clients.
“Every local airtime client, on-air or signed-up before the start of England’s first game against France on Monday 11th June, qualifies for the promotion and Star Radio North East expects around 115 local clients to be involved.”
“We’ve worked on the principle of England scoring up to 9 goals,” said Mark. “Which would mean us giving away over a thousand 30 second spots – which a heck of a lot when you’re generally sold out!”
Some local advertisers have taken advantage of another promotion where they can get a free week of advertising on Star North East every time England win a game.