UKRD station 2BR is starting a new campaign today promoting road safety in East Lancashire, with messages voiced by local school children.
The local radio station offered to help Burnley Pupil Parliament with their campaign to raise the profile of road safety issues after they were both nominated for Burnley’s Queen’s Diamond Jubilee awards in June.
The pupils chose to raise awareness of the dangers caused around schools due to inconsiderate and illegal parking at drop off and pick up times and this became the core theme of the radio campaign. They visited 2BR in July where they had a station tour and auditioned to be included in the produced commercial.
Simon Brierley, Managing Director of 2BR said “Road safety, particularly where children are at risk is a very emotive subject. The BPP were keen to send a strong message to drivers and make them think twice about where they park near school. The ad is deliberately shocking and will hopefully make people feel uncomfortable”
The commercial, to be broadcast on 2BR throughout October, was scripted and produced by 2BR’s Head Of Production Colin McGinness and voiced by members of the BPP.